MERCULET ICO REVIEW [JOIN NOW]

Summary

Merculet - The Ecosystem for Value Distribution for Internet Users THE ERA OF THE INTERNET OF VALUE

Project Overview

What does the company/project do?

Merculet aims to increase user adoption, retention, and engagement for enterprises through their Attention Value Network, and related supporting applications and components.

Attention Value Network: This is split into two main components; the User Attention Value (UAV) system and the Attention Incentive system. The UAV will serve as a tool to provide a reasonable valuation of a users’ attention relative to the business’ or entrepreneurs’ needs.

The Attention Incentive system will allow the business side to create UATs (User Attention Tokens) which will be awarded based on criteria met by the business.

So the question is, "How can we redistribute those economic values for us?" Every time, every information, every emotion, every click... Is there any return value for us? To give the answer for this question, Merculet was born. The goal of Merculet is to reallocate and distribute values to billions of internet users, consumers and businesses. What is Merculet? As mentioned above, the social networking platforms (such as Facebook, Twitter) are now worth hundreds of billions of dollars, which is created by the internet users based on the content and interaction between them. But all the money are flowing into the pockets of corporations, even we might be charged for what we have created.

How advanced is the project?

Merculet is going to have a close working relationship with MagicWindow, a company based in China specialized in user growth, scaling and retention.

It should also be noted that the majority of the key members of the Merculet team are also in executive positions in MagicWindow. Merculet also has strategic partnerships with Solo Ads, and ELEX.

erculet is Going to Change the Game

By using the blockchain Merculet can turn all of that information into value for both the user and the business. Merculet will tokenize users attention, businness will analyze the value of their attention and reward them aaccordingly.

Merculet will convert and value attention using their Attention Value Network and its User Attention Value assessment system. The system uses an interesting multi token mechanism, with User Attention Tokens (UAT) and the main token of the ecosystem, MVP.

The Ecosystem

Businesses and entrepreneurs will use prebuilt tools to issue UATs specific to them. These UATs will be used to reward users for their attention and they can only be used within the ecosystem or traded for MVP. Each UAT will have a different value relative to MVP.

Over time and with the release of the ability to exchange UATs for each other, Merculet will create a full scale marketplace for user attention. The key component being that the value of attention is in the hands of the user rather than a company like Facebook or Snap Inc.

OPEN CONTENT PLATFORM

Merculet has built an open content platform that is based on consensus and driven by Tokens, becoming the sources of user attention, and encouraging all the users in the ecosystem to actively promote the positive cycle of the global content ecosystem as participants.

MULTI-TIER ARCHITECTURE WITH MULTI-CHAIN AND MULTI-ASSET

Technologically, Merculet uses multi-tier architecture to balance the performance of mass Internet users, a large number of intermediate states and the performance of the underlying public chain.

TOKEN DISTRIBUTION

Volume: 10,000,000,000 MVP
(Finite supply. All MVP tokens pre-minted.)
Softcap: 10000 ETH
Hardcap: 31000 ETH
KYC Request for Private Sale and Public Sale

Private Sale : 16000 ETH
1 ETH= 105000 MVP ( 20% bonus)
Min Contributions: 150 ETH
Max Contributions: 1000 ETH
Vesting Period: 5 months (20% token released per month, starting from token release)

Public Sale: 15000 ETH
1 ETH = 87500 MVP
Min Contributions: 0.1 ETH
Max Contributions: 5 ETH
No vesting period

ROADMAP

Q2 2018 - First Beta Release of the Attention Value Network, Beta Application Market release, and onboard early partner ELEX.

Q3 2018 - Attention Value Network 2.0 beta release, Attention Purse beta release, Application Market 1.1 beta release, and Open Content Platform beta release.

Q4 2018 - Attention Purse 2.0 beta release, Open Content Platform 2.0 beta release.

2019+ - Increase the application of MVP in commercial settings, support for enterprise based on smart contracts, modules for Open Content Platform onboarding.

What are the tokens used for and how can token value appreciate?

MVP tokens will be used as a placeholder for the protocol MVP chain until the release of the Attention Value Network. The Protocol will serve to enhance user functionality for engagement, along with allowing the creation of new tokens (called UATs) to engage a business’ customers.

The value of the token should increase based on the number of people using their network, and how many commercial applications that are developed to use the User Attention model. The higher engagement seen from companies would lead to an increase in users and greater adoption of the token overall.

To resolve this problem, Merculet has created an Attention Value Network provided by the MVP tokens. The token connects both the supply and demand sides of an open protocol. To become the Global Business Growth Center, Merculet uses blockchain technology and its User Attention Value (UAV) system to turn attentions into user value-added tokens. When users are paying attention to any information, companies value the "attention", turn it into a part of the value chain of the company, and pay the user accordingly.

Opportunities

By using Merculet’s platform, users will be able to make money without changing their behavior on app usage, which makes it enticing for them to engage on the platform.

The team is comprised of experienced entrepreneurs who have relevant experience in the app growth space.

The project is backed by various institutional investors, meaning that it has passed the scrutiny of those investors.

Concerns

The project has not released alpha/proof-of-concept, therefore, it is essentially a white paper project.

The UAV evaluation could be tricky because users will try to game the system to artificially inflate their UAV score. If users manipulate UAV scores, it would make ad targeting less effective for advertisers.

Even though Merculet has a few partnerships in place, it is unclear how those partnerships will drive the adoption of MVP tokens. For example, we believe it is unlikely that tech giants like Alibaba and Tencent are required to purchase MVP tokens to place ads on the platform.

The key team members are all working at Magic Windows. It is unclear how they will allocate their time between the two ventures.

Merculet Solution Details USER ATTENTION VALUE (UAV) The first component of Merculet is the User Attention Value (UAV). This will be used to measure the value of the attention that the user provides. The evaluation will come with a bonus system Merculet builds an Attention Value Network based on attention and uses open protocol groups to connect demand and provide that attention. Merculet also helps enterprises to grow their business by creating a positive ecosystem of feedback based on the digital content put into the ecosystem. In the future, users will get financially based on their attention, time and attention, and businesses have more accurate data for their business strategies.

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